There is a new promotion going on with General Mills Cereal. When you enter just two codes from specially marked boxes on their website (here), they will send you an e-ticket worth $12 to bring to your participating theater. I'd say "free" movie tickets, but you have to buy the cereal. But, most household with kids, and many without, are going to be buying cereal anyway so why not get a movie ticket out of the deal?
Oh, and they are normal participating theaters too. You can check here for a theater near you. I once did this with another promotion and my nearest participating theater was 25 miles away. Not the case here!
And, of course, don't forget your coupons for the cereal!
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